ABOUT US The energy of a brand and the synergy it creates are the success of correct communication. It is a new brand that aims to fill the gap of a more modern design approach than the classical style of women who dress moderately. Naqishe adopts a flexible business model to always have the latest trends and adapt to the changes that occur throughout the season. The models designed each season are developed by teams inspired by world fashion trends as well as customer taste. CONCEPT Modern lines, trendy colors, etc. are all features that transform Naqishe into a “shopping” experience. The store concept is designed to emphasize the display of fashion. The layout, music, lighting, furniture, graphics and materials used are planned and carefully selected to provide customers with maximum freedom while discovering the latest fashion trends. Naqishe attaches great importance to its showcases by displaying the strongest pieces and dominant theme of the collection each season. PRODUCT Our mission is supported by the combination of our customers' elegance and comfort with a sophisticated style. The collection content consists of pieces defined by elegant, feminine and extraordinary codes. Considering the changing world conditions and developing technologies, products belonging to different lines that bring together current brands and designers are offered in different areas. In the stores, there is a product group that appeals to every segment from daily clothes to casual clothes and from basic pieces to the latest trends of the season. TARGET AUDIENCE Designed for women of all ages who feel young, with the belief that the customer is always at the center of what it does, Naqishe is an accessible luxury structure that is rapidly becoming a trend in the world and in Turkey. In other words, it appeals to a wide customer base who likes to buy quality products at affordable prices. It analyzes the demands and expectations of its target audience well and aims to establish a strong bond with its target audience. NAQISHE WOMAN Naqishe woman is a woman who is quite feminine, noticeably strong in social life, active in life, cares about style not fashion, always prioritizes quality, does not hesitate to gain new experiences, is self-confident, and has her feet firmly on the ground. She reflects a visionary, versatile, cultured, dynamic and young-spirited character that we can encounter in every city in the world, who enjoys being in touch with nature as much as in the busy rush of the city.