Turkey's innovative and leading brand: The history of 'Swan Karavan', one of Turkey's innovative and leading brands, dates back to 1996. A brand whose foundation was laid with vehicle renewal in the past and which has carried its power into the 21st century. It has the ability to both preserve tradition and represent the future at the same time, and is a brand that gains new meanings in parallel with the sociological and economic developments of society. So much so that the renewal and change of the brand resembles a never-ending journey. The Swan Karavan brand embodies feelings such as sharing joy, trust, sincerity, closeness, valuing nature, being in nature, and being a member of the family. The Swan Karavan brand is at the very heart of society. The corporate culture and principles established in industrialism, management, marketing, trade, and social relations since 1996 make the name "Swan Karavan" more than just a brand. Swan Karavan aims to carry out its activities with corporate management, customer satisfaction, sustainability, and social responsibility at international standards. With our strong foundations, we continue to prepare a sustainable future and bring dreams to life.